Take Outs

first ever didgipak

didgipak cover excercise

In lesson we were instructed to use some photos that we were presented with to make a digipak. Using photo shop I changed the colours of the same photo four times and drew two lines on his face giving it a tribal feel. I then put them in a grid like formula using Quark being careful not to stretch the photos. Finally I added text which I felt was appropriate for the genre of music making sure I put it on a white background so it showed up on the colourful background. 

Final Music Video

Analysis of roughcut

Although our roughcut is very far from how i imagine our final piece I feel with more thouragh editing; adding effects and adding or subtracting certain shots our final piece could look really good. The footage we got coverd a range of angles and the fact we shot most of our shots as base shots meant we had alot of choice at editing ensuring that we didnt have to piece bits and pieces together. 

However after watching our roughcut I am aware that when editing we need to be careful not to have random clips in it for the sake of it and to be sure not to be repetitive. We shot these shots towards the end of editing which meant we have been trying to fit them in. I feel they look random and awkward and have suggested taking them out. 

Our next step will be to edit the actual shots with various tools. When playing around with this I have found that it is easy to get carried away and not use tools that are conventional for our video genre so we will have to be careful when doing this to ensure that our video looks professional. On the shots such as these ones:

I feel are quite plain looking at the moment and need to be jazzed up with either differnt colours of some sort of movind effect. However I feel the first series of shots should be kept un-edited as when the beat drops thats when the edits should start showing a clear correaltion between the editing and the pace of the video.

Some of the shots look a bit grainy because of the lack of lighting in the shots. Such as this one:

To improve the quality of these shots and to make our video more believable I think it would be highly beneficial to us if we sharpened our shots and contrast in our editing. This will also make our videos stand out from others that have not done this giving it an individual look which I feel is a reflection on the genre of our music.

ROUGH CUT

Filming shots

vladimir Propp (Research)

Vladimir Propps theory is basically that all fairytales have the same narrative structure. For example, there would be a villan, a hero, and a happily ever after. An example of Propp's theory - 

This video represents the villians. The two artists are on the run from the police after robbing some money.

Shots for potential locations

part of the music video will feature sarah standing in under the tunnel at the Islington Canale


 



Most of our shots are going to be shot against a white wall or the green screen. 

Section 1A of the exam

13. How do you plan to use digital technology in your 3 products?
For the production of my 3 products I plan to use a variety of different digital technology to not only reach my target audience but to also illustrate the skills I have learnt during this course. During the process of making our digipak I plan to use a still camera to take a record of our work and use on my blog. I plan to also use a still camera to take photos for out actual digipak. These photos will be relevant to the image we are trying to create for out artist and will generate interest throughout our audience helping to promote her. To make the mock up of my digipak I used paint and Microsoft PowerPoint these are not the programmes i will eventually use but i found them less time consuming and easier for now. We also used Power Point to present our pitch.


To film our music video we will use a camera. We have already had a chance to use this on our lip sync tutorial and remember how to use it from last year. To edit our footage we will use Final Cut Pro we also used this to create our anamatic which shows we can use the programme for a variety of media types.


We have used all types of websites for research. Using youtube we were able to look at videos to give us ideas for our videos and look at the conventions of each genre. We then used Vimeo to look at previous student work to see what we could do and what we shouldn't do. Using the Internet is helpful because it is quick and easy to use blogging means that other students can read our work which is beneficial in many ways. It is also a big aspect in our target audiences lives and therefore out video will reach them quicker once we release it on the Internet on a site such as YouTube or Vimeo.

14. How have you used conventions from real media text in your planning?


Part of our planning process involved watching the original music video of our choosen song. We found it boring and un-imaginative and felt in didnt really convey the artist and her personality very well. We want our video to be completely different to this and have decided use a lot of editing due to our limited resources and no budget. Using Vimeo gave us an idea to what looked good and what didn't when it came to editing and showed us all the different types of edits we have access to.


To gain ideas and ensure our music video conforms to our genre we looked at lots of different videos on Youtube surrounding the genre of music. We found that a lot of the videos used big scenes in massive raves which we don't have access too. However we can follow the fast paste editing that is very popular in this genre. The videos also gave us an idea on costume and makeup which seems to be very festival-like.


Our next task is to make our digipak to do this we plan to look at another artists within the same genre and at the same place in the industry. We will look at there choosen costumes, make-up, location and extra editing to gain ideas for our own. It is very important for us to look at what will make our didgipak individual, how it will be appealing to my audience and be conventional of the artist. All this is relevent to our final musice video.


15. What have you learned about research and planning a production, compared to AS?
When looking at the comparison between the AS course and the A2 course it must be noted that this years course is much more flexible. With not all the tasks being obligatory it demands much more depth and therefore takes a lot more dedication. There is also a lot more to consider when targeting our audience this year as different genres hold different conventions therefore our research has had to be more thorough.


Unlike our AS course our blogs will be marked serperately to our final piece and exam. Therfore it require a lot more creativity to not only make it look pleasing to the eye but also to show my our wide range of skills throughout the different media types. I have tried to use different fonts, colours, a variety of photos and programmes to present my work such as 'Wordle'.


We will also be marked differently in our planning stage as this year being marked on our individual involvement moresore then last year. Every piece of planning must be documented in our blogs to show our input, skills and development throughout the tasks.

Anamatic

Audience (Planning)

Alex is a 18 year old girl who studies at city and Islington College. She enjoys partying, socialising with her friends and shopping. She has a part time job in a department store and lives with both her parents. She is from a middle class background and lives for the weekend as it is her only time to party and be care free. The genre of music she is into is Drum'n'Bass, Dubstep, Jungle and Hip hop. The types of clubs she would go to at the weekend are drum'n'bass and dubstep clubs, for example, Fabric London. http://www.fabriclondon.com/

short list of potential songs

Katy B- Louder
Sugar Babes 
Imran Khan - Bewafa
Devlin - Run Away
Ionik - Falling In Love
Katy Perry - Teenage Dream
Ndubz - Ouch
Roll Deep ft Jodie - Good Times

Analysis of a music video *4 key concepts (research)

This is the video for Dj Zinc and Ms Dynamite - Wile out. The genre is drum and bass and Dj Zinc is very well established in the underground scene. The video conforms to the genre, but is different to what both artists would usually do. 


The setting for the video is in a quite run down club. We see lots of graffiti as Ms Dynamite comes down the stairs in the building, which adds to the underground feel of the video. The dark clothing we see on Ms dynamite is her own style, and is dressed up with lots of jewellery, which makes her stand out as the main participant. 


The music video is linear to the drum and bass genre, and the editing is varied between quite slow shots and fast paced. The fast paced editing is shown whilst Ms Dynamite is performing the song to an audience, creating a energised atmosphere. The slowed down shots are of her walking down the stairs to the stage are good for letting the audience get a feel of the surrounding's. 

Final Song Choice (Planning)

Our video will differ from the katy b video quite a lot. Our idea's for the video are that we would have 2 locations maximum and create the video using a lot of editing. Katy B's video is purely based on locations and mise en scene. 

Shortlist of potential songs (Planning)

Danny Byrd - Red Mist 
Dj Fresh - Gold Dust
Katy B - Louder
Kate Nash - Foundations

Final Song Choice

Katy B - Louder

Our final song choice is Katy B - Louder, our video is going to be very different from the original, it will have no narrative and will be vastly edited. Unlike the original that just sees the artist walking around various locations out video is going to be filmed against the green screen and a white wall focussing on the artists image and the way the video is edited. 

Vladimir Propp

vladimir propp's theories "Contending that fairy tales could be studied and compared by examining their most basic plot components, Formalist Vladimir Propp developed an analysis that reduced fairy tales to a series of actions performed by the dramatis personae in each story. Propp argued that all fairy tales were constructed of certain plot elements, which he called functions, and that these elements consistently occurred in a uniform sequence. Based on a study of one hundred folk tales, Propp devised a list of thirty-one generic functions, proposing that they encompassed all of the plot components from which fairy tales were constructed.Use of Proppian analysis reveals that fairy tales do share several similarities as far as basic plot elements. However, attempted Proppian analyses of several tales reveals that his claim of a uniform plot progression does not hold. Propp’s analysis also fails to recognize the importance of such story components as tone, mood, characterization, and writing style just to name a few. According to Propp, a cohesive story can be formed by connecting a series of any set of the thirty-one functions in order. This project explores this component of Propp’s argument by randomly generating a fairy tale from selected functions. Each function has several passages written specifically to express that function, and the generator will randomly select one passage for each selected function. While each passage appropriately expresses its respective plot element, the tone, characters, and settings may vary. The randomly generated fairy tale demonstrates that it is necessary to consider several other elements besides plot components in order to create a cohesive and well-written tale." basically he is saying all folk tales and fairy tales are the same.vilan - hero

Review of previous student work (research)

Adam, Lisa, Nasima & Sayvita from 283goswell on Vimeo.

This video is a good example of what we're aiming to achieve with our music video. The editing is really well done and is sort of the same thing we're looking to do. The colour catching effect of the black and white and the lips being the only colour in the shot is a really good effect. 

The video shows a close up of the artists lips, which we plan to do in our music video. 

digital storyboard

experimental digi pak.

this was my first attempt to create my digi pak. the next one will be more detailed and will have pictures on it

Mock up of digipak

Potentional songs

Potential Songs

M.I.A - XXXO
DJ  Fresh - Gold dust
Florence and the Machine - You got the love
The XX - Islands
TV Rock ft Rudy - In the air
Lily Allen - Everyones at it
Katy B - Katy on a mission

Review of a Previous students work - Research

Becca, Benny, Kris & Tope from 283goswell on Vimeo.

In this music video that was created by previous students, there are a number of effects used. Its is a fast pace editing video which fits in with the genre of the song. There are a number of close ups used which are usually present in pop videos, i think the video complements the song. Although i rally like this video there are few shots that don't fit in with the rest of video and it is clear they were filmed at last minute. This is clear through the costume and make up which is very laid back which doesn't fit in with the other fashionable costumes that are featured that are featured in the music video.  

pitch

Mood Board

Mood Board for Katy B - Louder
To help us develop are ideas for our music video we created a mood board, it includes images that we found on the internet of hair and make-up that we maybe worn by Sarah in the music video. It also includes images of clothing and accessories. 

We tried to portray as much of the concept of our music video as we could on the mood board, by looking at the mood board you can clearly see it is going to be a bold and fashionable video. 

Vladimir Propp

Vladimir Propp's theory is all that fairytales are constructed in certain plot elements and follow the same narrative structure. 
All fairytales feature:


The villain 
The hero
The donor - helps the hero by providing a magic object 
The dispatcher - sends the hero on his way
The false hero
The helper - helps the hero
The princess
The princess's dad


Many music videos follow the same narratives and feature many of the characters in fairy tales an example of this is 50 cent - Do You Think About Me. the roles have been switched as the woman is the villain which is not the conventual way it happens in fairytales. 

our video!!

what we aim to do in our video is use lots of editing






Adam, Lisa, Nasima & Sayvita from 283goswell on Vimeo.





like this video we intend to emphasise on sarah's lips.
we want lots of shots to make it look up beat and fast paste.

Audience task (planning)

A young girl from our target audience:


Jane is a 18 year old female. Studying at city and Islington college she mainly enjoys practical subjects such as textiles and art. She lives at home with her parents, coming from a middle class background and has a part time job in retail. Her favourite days of the week are friday and saturday which are they days she goes out partying to house parties, underground raves and clubs. The genre of music she listens too ranges from drum and bass, Dubstep and jungle to old american hip hop and reggae.

Final song choice

We have choosen Katy B's song Louder for our final song choice.





To make the video different from the original one we plan to use a larger variety of shots and a lot more editing and use her singing in shots rather then show a day in the life of Katy B as her original video shows. This means that our video will not follow a story but will take aspects of the song and amplify them.


Words brought to mind when watching the video will be:

This is our chosen song. in our video we will aim to show a young girl, who likes to party!
props: lots of make up, high heeled shoes, simply and party clothes.

Lip Synch tutorial

Sister Sledge - His the greatest dancer 


As Sarah is going to be the person featured in our music video we decided that she will be the person to learn and sign the song in the lip synch task, whilst Lauren, Rosa and Julekha filmed. It  took Sarah roughly ten minuets to learn the words of the song that we had been given then we began filming. 


We filmed the shots from a variety of angles, with sarah singing the song a number of times to the camera at different angles it made it easier to edit. It took us about 20 minutes to complete the lip synching task as we found it easy to film and didn't come across any problems. 

 We occurred some minor problems whist editing our video as a couple of the shots wasn't filmed with the music track started from the start which meant we couldn't mark the beat of the track to the video. As all the tracks wasn't starting at the start of the clip we wasn't able to use the opening that we filmed for the video. Once this problem was resolved we found it easy to edit our video. 




From the task we learnt a number of things about getting are filming and editing correct, we now know that all shots must include the track stating from the beginning. once we had finished editing the lip synch task we knew it was clear that Sarah was the perfect person to feature in our own music video. 

Target audience

     

PEOPLE WHO LOVE THEIR FRIDAY NIGHTS OUT. WILD PARTY PERSON!!!!!



Age group of 15-20
living with parents, middle working class or social class.
maybe studying.
someone who is chilled back and just enjoying life.