Evaluation question 4.

People's reactions to my groups music video were overall really positive. All the people who were asked said it would meet the requirements of our target audience and said the mise-en-scene and overall tone of the video was really good. The things suggested to improve on was the lip synching & movement of artist in the video. Personally, i do agree that the lip synching could have been a tiny bit better, but i don't think it was completely bad. If i could go back and have more time to edit, I would certainly make sure the video and audio are well synched. I wouldn't have noticed the slight difference in the synching if it hadn't been for the feedback. 


here is a link to the music video feedback:


http://candipop10group27.blogspot.com/2011/01/blog-post.html

Evaluation question 3

Throughout the whole coursework process, i used a lot of different media technologies. for the research, i used the internet and used websites like youtube to research different artists, vimeo to look at previous students work and blogger throughout the whole thing. 

For the filming, we had to use the JVC 3CCD camera's. I had sort have forgot how to use them over the summer, as the last time had been for last years coursework module. For the editing, I used final cut pro. I learned to use tools that i didn't use last year during the thriller coursework. This year's coursework was a lot more complex. 

I made my digipack on quark express. I thought this was quite tricky to use at first but once i got the hang of it, it was quite easy. I was editing images on photoshop using the tools, and then converting them onto the template on quark express. I added effects to my photo's on both my digipack and my advert, to help tie it together with the music video and make it recognisable. 

                                        photoshop

quark express

Evaluation Question 2

I tried to portray the artist on the digipack and advertisement as not just a drum and bass/dubstep artist, but a female in the genre. Having them as quite girlie but edgy really makes it affective. 

Evaluation question 1

During the planning of the music video, I looked at different artists from the genre our artist is situated. This influenced my overall idea's a lot as it gave me different types of theme's to go by. For example, drum and bass artist Dj Fresh has a really fast paced video, which is edited really well to the beat. When initially choosing a final song, I thought that the song would maybe be a bit tricky to edit well to as it is quite a fast paced song, as with most in the genre. Similar to our song, where the word 'louder' is repeated, the word 'go' is repeated in the song gold dust. I really liked the editing to the beat with each word, and thought this would work really well within my own video. Also, it would help with the editing, and getting it right with the beat. These are the different shots used within the video when there is repetition of the word 'go'.

For my music video we used a grid displaying the same shots, to add to the repetition in the song. We had quite a bit of difficulty cutting to the exact beat, but after a couple of attempts and some shifting of idea's, we came up with this. 

My first idea's for the music video was a really urban theme. I really liked the idea of a female, underground artist as there isn't many in todays' charts. As a fan of the genre myself, I loved the thought of graffiti in the video. Which is a conventional to a dubstep/drum&bass video. Ms dynamite & Dj zinc : Wile Out, uses graffiti in the background, giving an urban theme too their video which i tried to incorporate into my video.

When I planned more and really researched I thought that having aspects of the dubstep/drum&bass genre in our video was good, but keeping most of the shots on a white wall, so that we could have less shots but more editing, so we could play around with the shots. For example, Redlight :What you talkin about? 

Final Digipack & Advert

                                                             DIGIPACK

Front & Back

 Inside

ADVERT

                       

Feedback for music video - Louder

It is clear from the feedback that our music video fitted in very well with the genre of the song and matched the niche urban audience. From the feedback that was gathered the improvements that could be made are very minor and were more about the performance than the editing and filming of the video.

Take Outs

Final Music Video

ROUGH CUT

Filming shots

vladimir Propp (Research)

Vladimir Propps theory is basically that all fairytales have the same narrative structure. For example, there would be a villan, a hero, and a happily ever after. An example of Propp's theory - 

This video represents the villians. The two artists are on the run from the police after robbing some money.

Shots for potential locations

part of the music video will feature sarah standing in under the tunnel at the Islington Canale


 



Most of our shots are going to be shot against a white wall or the green screen. 

Anamatic

Audience (Planning)

Alex is a 18 year old girl who studies at city and Islington College. She enjoys partying, socialising with her friends and shopping. She has a part time job in a department store and lives with both her parents. She is from a middle class background and lives for the weekend as it is her only time to party and be care free. The genre of music she is into is Drum'n'Bass, Dubstep, Jungle and Hip hop. The types of clubs she would go to at the weekend are drum'n'bass and dubstep clubs, for example, Fabric London. http://www.fabriclondon.com/

Analysis of a music video *4 key concepts (research)

This is the video for Dj Zinc and Ms Dynamite - Wile out. The genre is drum and bass and Dj Zinc is very well established in the underground scene. The video conforms to the genre, but is different to what both artists would usually do. 


The setting for the video is in a quite run down club. We see lots of graffiti as Ms Dynamite comes down the stairs in the building, which adds to the underground feel of the video. The dark clothing we see on Ms dynamite is her own style, and is dressed up with lots of jewellery, which makes her stand out as the main participant. 


The music video is linear to the drum and bass genre, and the editing is varied between quite slow shots and fast paced. The fast paced editing is shown whilst Ms Dynamite is performing the song to an audience, creating a energised atmosphere. The slowed down shots are of her walking down the stairs to the stage are good for letting the audience get a feel of the surrounding's. 

Final Song Choice (Planning)

Our video will differ from the katy b video quite a lot. Our idea's for the video are that we would have 2 locations maximum and create the video using a lot of editing. Katy B's video is purely based on locations and mise en scene. 

Shortlist of potential songs (Planning)

Danny Byrd - Red Mist 
Dj Fresh - Gold Dust
Katy B - Louder
Kate Nash - Foundations

Review of previous student work (research)

Adam, Lisa, Nasima & Sayvita from 283goswell on Vimeo.

This video is a good example of what we're aiming to achieve with our music video. The editing is really well done and is sort of the same thing we're looking to do. The colour catching effect of the black and white and the lips being the only colour in the shot is a really good effect. 

The video shows a close up of the artists lips, which we plan to do in our music video. 

digital storyboard

pitch