During the planning of the music video, I looked at different artists from the genre our artist is situated. This influenced my overall idea's a lot as it gave me different types of theme's to go by. For example, drum and bass artist Dj Fresh has a really fast paced video, which is edited really well to the beat. When initially choosing a final song, I thought that the song would maybe be a bit tricky to edit well to as it is quite a fast paced song, as with most in the genre. Similar to our song, where the word 'louder' is repeated, the word 'go' is repeated in the song gold dust. I really liked the editing to the beat with each word, and thought this would work really well within my own video. Also, it would help with the editing, and getting it right with the beat. These are the different shots used within the video when there is repetition of the word 'go'.
For my music video we used a grid displaying the same shots, to add to the repetition in the song. We had quite a bit of difficulty cutting to the exact beat, but after a couple of attempts and some shifting of idea's, we came up with this.
My first idea's for the music video was a really urban theme. I really liked the idea of a female, underground artist as there isn't many in todays' charts. As a fan of the genre myself, I loved the thought of graffiti in the video. Which is a conventional to a dubstep/drum&bass video. Ms dynamite & Dj zinc : Wile Out, uses graffiti in the background, giving an urban theme too their video which i tried to incorporate into my video.
When I planned more and really researched I thought that having aspects of the dubstep/drum&bass genre in our video was good, but keeping most of the shots on a white wall, so that we could have less shots but more editing, so we could play around with the shots. For example, Redlight :What you talkin about?
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