Andrew Goodwin

Andrew Goodwin feels that not all videos follow Todorov's theory of the traditional narrative analysis. He feels because music videos have different audiences, purposes and follow songs which often do not follow the traditional narrative structure. They therefore have to reach out to their audiences in different ways for example;

• often a music video will repeat following the repetition of the chorus in the song to familiarise the audience with the genre and lyrics.
• A song, and therefore a video must come to an end within an average of three minutes - often it is brought to a climax or constantly repeated before fading away
• Some videos are autonomous from the music they spring from. Sometimes the music video is produced with a visual pleasure which encourages repetitive viewing therefore promoting the music. Music videos are also used to promote films.

This video is an RnB song by Nelly ft. Kelly Rowland called Dilemma and follows Goodwins Illustration theory. By doing so it tells the story of the lyric; Nelly falls in love with a girl who has just moved to his block but already has a boyfriend however after admitting his love Kelly leaves him and lives happily ever after with Nelly.



This video is a hip hop/rap song by various Young Money Artists called 'Bedrock'. It follows Goodwins amplification theory by taking the concept 'bedrock' and amplifying it by making the whole video about a massive sleepover.


This video is an


http://www.youtube.com/watch?v=iym7xO3-dz4&ob=av2n
This video is Michael Jackson's 'Man In The Mirror' and follows Goodwins Disjuncture theory. By doing so it contradicts the positive lyrics with the shocking and horrific images showing the desperate needs of homeless, starving people and people of war.

Other points Goodwin makes are:

• Pop videos often have easily recognisable features; eg Michael Jacksons yelp and twirl
• Particularly true of heavy metal and hip hop videos women are deliberately presented provocative and sexy as objects of male desire.
• Older bands who wish not to alienate previous audiences often show their younger days
• Videos written for movies often incorporate some of the footage from the movie