Review of previous students work (research)

My group has choosen to film our video in fairly plain locations and jazz it up with lots of editing. The reason we have choosen to do this is because it fits the alternative/ dance genre of our music. When looking through previous videos A2 students have done there was one that was very similar to what we are looking to do. This was a video done last year to the song 'Bum like you'. It was very helpful to get a chance to look at the video because we could analyse what went well and what didnt work so well.

The aspects of the video I liked were:

• The side shots of the girl in the tunnel which was almost so dark it was just her siloutte with one side of her features showing..
• The shots where they had had edited the colouring making it very light, pink or blue.
• The shots where they had used editing to make multiple shots appear on the screen in a grid like manner or reflected one shot to make the singer look like she was singing to herself.

The aspects of the video which I will try to improve on:

• Filming with not enough light
• Keeping the colour schemes correct throughout to ensure shots do not stand out and look out of place.
• Making sure we have a large variety of angels and different edits on shots
• Using a actress that is willing to perform

Becca, Benny, Kris & Tope from 283goswell on Vimeo.

Potential Songs

Gold Dust by DJ Fresh
Katy on a Mission by Katy B
Bang Bang by Mark Ronson
Heads Will Roll by Yeah Yeah Yeahs
Howl by Florence and The Machines
Heartbeat by Chase & Status
Crazy For You by Adele
Little Man by Sia
Sexy Sexy by Mya
Turn Me On by Black Coffee

researching use of the internet to promote music

Although it is becoming more and more common for artists to use the Internet to distribute their work and make it popular enough to be signed this was not always the case. As web 2.0 sites become a more and more popular way to communicate and socialise they are the perfect place for artists to distribute there music encouraging listeners to show their friends. Not only this but it means the music is accessible from anywhere that has internet which is everywhere in the 21st century.

One of the first artists to use this technique was Lily Allen. Near the end of 2005 after creating several demo songs Lily created a Myspace profile, which was still a fairly new web 2.0 site,  where she made her recordings public.  A contract was signed shortly after with the label Regal Recordings, as the views on MySpace rose to tens of thousands.

Kate Nash was is another Artist who used the internet to publicise her music. Nash started her career in 2005. After several gigs, she uploaded her music to MySpace. She found a manager for herself before seeking producers for her music.

Radio Head are a band that have also used the Internet to promote their music. Their 7th album 'in rainbows' was released on their website where fans could pay whatever price they wanted, including nothing at all, as a voluntary contribution. 2 million downloads were reportedly sold by the day of release, but the band's management did not release official sales figures, claiming that the Internet-only distribution was intended to boost later retail sales. In May 2009, the band began new recording sessions with producer Nigel Godrich. A few months later, in August Radiohead released two singles from these sessions on their website. First, "Harry Patch (In Memory Of)", was recorded in tribute to the recently deceased Harry Patch, the last surviving British soldier to have fought in World War I. The song was sold for £1, with proceeds donated to the British Legion.

Request of permission

Copyright permission

Andrew Goodwin

Andrew Goodwin's theory is that narratives that are traditional in films and novels doesnt always apply to many pop videos. Pop videos narratives are approached in a different way form films and novels which makes them differ. Goodwin feels that as the lyrics of pop videos are mostly of a repuatition most of the images are repeated to fit in with the choruses or lines which makes it difficult to follow a narrative.

Goodwin makes points of the different narrative structures in pop videos:

• Pop videos follow a song rather than a story, many songs do not follow a story so it is hard to follow a traditional narrative
• Singers are posed as the narrator and as a character
• In many cases the singer looks directly at the camera delivering a performance

Disjuncture
In the mark Ronson & The Business - The Bike Song the video features Mark Riding a bike throughout the video. This is known as disjuncture which means a slight connection is made between the lyrics and the video or where the viedo and lyrics contradicts. In this case there is a connection being made through the bike. By using the bike in the video it gives you a stronger idea of the meaning of the song.
http://www.youtube.com/watch?v=mt_aKauLrjA&ob=av3e


Illustration
Eminem Feat. Dido - Stan, tells a strong story throughout the video. It gives you a strong sense of what the song is about. This video shows Illustration throughout the video - this is where a story of the lyric which this video clearly does. I think it was really smart how this video has been constructed, it is almost like you are watching a miniture film. There is clearly a narrative here which follows a linear structure with a beggining, middle and end.



Amplification
Amplification is where a video introduces new meanings that do not relate to the lyrics but add different meanings. This accures is many pop videos. An artist that uses ampliflication in many of there videos is Florence and the Machine, many of her videos do not relate to the lyrics and create a new meaning for whats being sang in the video. An example of one of her videos that do this is her cover and re-release of the song You've Got The Love